You may not know who Southside is yet, but if you picked up Watch The Throne, and took in the credits, you’ll know he’s the guy that produced the standout “Illest Mutherfucker Alive”. He’s also Waka Flocka Flame’s in-house producer alongside Lex Luger. In this interview with RESPECT, he speaks on making beats for Kanye and why the South won.
I’m going to be honest. I think they’re having a hard time dealing with the fact that this sound won. When it first came about, everybody was like, “That shit ain’t going to go nowhere. It ain’t going to do nothing.” And then the South took mixtapes and made mixtapes the biggest thing in the Hip Hop industry. When Gucci started out, people just called him a mixtape rapper, and that was a bad thing that people did mixtapes. Now that’s the greatest thing in the world, when they do mixtapes. So basically we stayed consistent. By us staying consistent, you can hate it, but you’re going to end up loving it. At the end of the day, I don’t know why they’re hating. I don’t know why they still don’t like it. Maybe because they’re stuck to one era. Everybody has their own opinion, and there’s millions of people in the world.
Check out the full interview here.
